A while ago, I joked online about feeling a failure because I don’t ( and won’t) go cold water swimming, and I don’t have a Podcast. I rather consigned these – along with the trends of ‘radical self-care and the ‘digital detox’ – to the ‘things I don’t do – let’s leave that to the influencers’ corner. Meanwhile, I focused on being consistent in at least one thing – my utter lack of self- promotion.